How to activate enhanced measurement events in GA4

The following Google Analytics Help article will guide you through activating enhanced measurement events.

This is a helpful way to easily start collecting extra data, however you’ll want to ensure it’s working the way you want it to.  Following this implementation, I recommend allowing some time to pass so data can accumulate in your Google Analytics property – perhaps a week or two – then review the data.  The settings for your internal site search may need to be modified. Also, the form submission measurement doesn’t work in 100% of cases so alternative methods may be necessary.  For example, if the form has a ‘thank you’ page, you can track it as your conversion. Learn how here.